The COVID-19 pandemic required transit systems nationwide, including Ride On, to quickly adapt and adjust their day-to-day fare collection practices. It also created an opportunity to fundamentally reexamine both fare collection policy and collection practices. Although Ride On and most transit systems enacted fare elimination as a temporary public health and safety measure, there were several examples of transit systems across the country considering or implementing zero-fare transit service prior to 2020. Reduced or discounted fares are a commonplace with most transit operators for seniors and people with disabilities, as required by law, as well as children, students, and veterans. Many transit systems are questioning or examining whether and how zero-fare or reduced-fare transit programs can be expanded as a tool to promote more equitable mobility, reduce barriers to access transit, increase ridership, and achieve other community goals.